Full course description
Follow Wellbeing tourism on a journey to discover the benefits of the Business Model Canvas (BMC), a tool useful for creating a wellbeing tourism offer.
A BMC helps you to understand and define the different aspects of a business, enabling a more focused and thoughtful approach to creating a tourism offer.
This course is designed for entrepreneurs, or aspiring entrepreneurs, who want to meet the needs of the wellbeing tourist. A BMC helps to understand exactly what is offered and the benefits it brings the customers.
The course also includes market segmentation, value-added customisation, resource optimisation, identification of revenue streams, and risk minimisation.